One of the first bigger public applications I built in Oracle APEX was the website and backend for a flight school (in 2006). It was a little Content Management System (CMS), so the secretary of the flight school could update the website and the trainers could create their online course material and exams straight from an administration page. I used a Rich Text (HTML) Editor, so they could make some text bold, include pictures, add some color and add tables to the text.
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